cait +tiff

T / happy monday / behind the type

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Art Credit: Matt Ma

Art Credit: Matt Ma

Ever since I dove into the world of typography, I can’t really ever look at any publication (this weekend’s example) without thinking about how words come together with letter sand how serifs, stems and brackets come together to make the letter. And don’t even get me started on grids and rags. So when a little video comes along that goes behind the type, I might get a little excited.  Cereal is a new favourite magazine in the little viewfinder that is my web browser.  Here, they get into the lives of the typographers, graphic designer and printers that make up Meticulous Ink.  I hope it gives you a little bit more wonder when you look at a poster or flyer that you find just impeccable in design and type.

Meticulous Ink from Cereal on Vimeo.


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