cait +tiff

T / happy monday / creating a lookbook

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Photo Credit: Daily News Project

Photo Credit: Daily News Project

I am in the middle of creating Cait’s look book for her first KIT collection.  And loving it so much.  It’s a chance to get into the mindspace that went into creating each piece.  And in turn creating a showcase that really shows off “the vision behind the collection.” So when I stumbled upon this brilliant piece by the folks over at The Creator Class (Toronto whaddup!?), I had to share. Here, DJ/design sibling duo, the Viau brothers (Alex and Guillaume), talk about the approach they took to create the most recent lookbook for their urban clothing brand, Daily News Project.  With photography by Neva Wireko and Othello Grey, the process is a great example of the collaboration that creatives go through to create these pieces and I’m so happy to be able to be part of Cait’s.

PS – We’re holding a pop-up! With these guys!


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