cait +tiff

T / appreciation / max wanger

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Photo Credit: Max Wanger for DesignLoveFest

Photo Credit: Max Wanger for DesignLoveFest

If you told twenty six year old me, which is basically when I started blogging, that in the next 5 years, I’d start taking photos that I was really happy about, I would have looked at you doubtfully.  Because at that point, I was sitting in a very old library writing about cholera.  And I had other plans.  But I did have my eye on one photographer back then, and I still have my eye on him now.

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Photo Credit: Max Wanger for Joanna Goddard

Max Wanger basically has the family, wedding, lifestyle, travel, and look book fields all up in his bag.  He shoots for all the big guys (read: Condé Nast Traveler, Nordstrom, Vans). Over the last nearly decade, he’s built up a loyal following (me!).  If you’ve been paying attention to lifestyle and fashion photography over the past decade, you could probably recognize a Max Wanger. From his signature use of negative space, which many blog enthusiasts first saw on Cup of Jo in 2009, to the lights and brights in all the campaigns he’s shot for Ban.do, and all the prints (I have one in my office, thanks to Cait), I love his use of fun and whimsy, and also immense feeling that each shot gets perfectly.  It’s something I find myself reaching for every time I pick up my camera.

Photo Credit: Max Wanger for Ban.do and Max Wanger for DesignLoveFest

Photo Credit: Max Wanger for Ban.do and Max Wanger for DesignLoveFest

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Photo Credit: Max Wanger

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Photo Credit: Max Wanger

This summer, I’ve had the chance to do everything from look books to families, and soon, couples!  I’ve been looking back at these shots and every time I do, I’m feeling happier about them.  It’s not emulation, but it’s definitely an appreciation of his style.  And I just want to be as good as him one day.  I’d also be happy with being 75% there. 

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